Environmental Issues of Japan - 768 Words

The focus of this paper is the show you three environmental issues of that japan have in its country. The three environmental issues that Japans has are the Energy management, nuclear power, and fishing and whaling. Energy management, the first environmental issue, is how much japans waste’s energy on the cell phones and insulations in their homes. Nuclear power, the second environmental issue, nuclear power provides 35% of electricity and we all remember the earthquake that destroyed half of them that was a big issue. Fishing and Whaling, the third environmental issue, is about the food the fish way too much, and there is less fish and whales in their water for them to keep doing it. Energy management, the first environmental issue, is†¦show more content†¦The Kashiwazaki-Kariwa Nuclear Power Plant was completely shut down for 21 months following an earthquake in 2007. The 2011 earthquake and tsunami caused the failure of cooling systems at the Fukushima I Nuclear Power Plant on March 11 and a nuclear emergency was declared. This was the first time a nuclear emergency had been declared in Japan, and 140,000 residents within 20 km of the plant were evacuated. The total amount of radioactive material released is unclear, as the crisis is on going. On 6 May 2011, Prime Minister ordered the Hamaoka Nuclear Power Plant be shut down, as an earthquake of magnitude 8.0 or higher is likely to hit the area within the next 30 years. Fishing and Whaling, the third environmental issue, is about the food the fish way too much, and there is less fish and whales in their water for them to keep doing it. In the Japanese diets, fish and its products are more prominent than other types of meat. Because of the depletion of ocean stocks in the late 20th century, Japan s total annual fish catch has been diminishing rapidly. Japan, along with the United States and the European Union, occupies the large part of international fish trade. Japanese fish catches were the third in the world in 2000, following China and Peru. The United States, Chile, Indonesia, the Russian Federation and India were other major countries. By 2004, the number of adult Atlantic Bluefin tuna capable ofShow MoreRelatedAustralia And Japan s Relationship1591 Words   |  7 PagesAustralia and Japan’s relationship has strengthened greatly over the last few decades. Japan has emerged from an enemy at the end of world war two to one of Australiaâ⠂¬â„¢s most important allies today. The relationship between the two focuses on a number of areas, in particular trade, as Japan’s economy is very prosperous to Australia. Maintaining such a relationship has not always been straightforward, often presenting difficulties where the countries stray in values and opinions. 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Deception Point Page 84 Free Essays

â€Å"Jesus,† the pilot said. â€Å"Eighteen-knot current? Don’t fall overboard!† He laughed. Rachel did not laugh. We will write a custom essay sample on Deception Point Page 84 or any similar topic only for you Order Now â€Å"Mike, you didn’t mention this megaplume, magma dome, hot-current situation.† He put a reassuring hand on her knee. â€Å"It’s perfectly safe, trust me.† Rachel frowned. â€Å"So this documentary you were making out here was about this magma dome phenomenon?† â€Å"Megaplumes and Sphyrna mokarran.† â€Å"That’s right. You mentioned that earlier.† Tolland gave a coy smile. â€Å"Sphyrna mokarran love warm water, and right now, every last one for a hundred miles is congregating in this mile-wide circle of heated ocean.† â€Å"Neat.† Rachel gave an uneasy nod. â€Å"And what, pray tell, are Sphyrna mokarran?† â€Å"Ugliest fish in the sea.† â€Å"Flounder?† Tolland laughed. â€Å"Great hammerhead shark.† Rachel stiffened beside him. â€Å"You’ve got hammerhead sharks around your boat?† Tolland winked. â€Å"Relax, they’re not dangerous.† â€Å"You wouldn’t say that unless they were dangerous.† Tolland chuckled. â€Å"I guess you’re right.† He called playfully up to the pilot. â€Å"Hey, how long has it been since you guys saved anyone from an attack by a hammerhead?† The pilot shrugged. â€Å"Gosh. We haven’t saved anyone from a hammerhead in decades.† Tolland turned to Rachel. â€Å"See. Decades. No worries.† â€Å"Just last month,† the pilot added, â€Å"we had an attack where some idiot skin diver was chumming-â€Å" â€Å"Hold on!† Rachel said. â€Å"You said you hadn’t saved anyone in decades!† â€Å"Yeah,† the pilot replied. â€Å"Saved anyone. Usually, we’re too late. Those bastards kill in a hurry.† 101 From the air, the flickering outline of the Goya loomed on the horizon. At half a mile, Tolland could make out the brilliant deck lights that his crewmember Xavia had wisely left glowing. When he saw the lights, he felt like a weary traveler pulling into his driveway. â€Å"I thought you said only one person was onboard,† Rachel said, looking surprised to see all the lights. â€Å"Don’t you leave a light on when you’re home alone?† â€Å"One light. Not the entire house.† Tolland smiled. Despite Rachel’s attempts to be lighthearted, he could tell she was extremely apprehensive about being out here. He wanted to put an arm around her and reassure her, but he knew there was nothing he could say. â€Å"The lights are on for security. Makes the ship look active.† Corky chuckled. â€Å"Afraid of pirates, Mike?† â€Å"Nope. Biggest danger out here is the idiots who don’t know how to read radar. Best defense against getting rammed is to make sure everyone can see you.† Corky squinted down at the glowing vessel. â€Å"See you? It looks like a Carnival Cruise line on New Year’s Eve. Obviously, NBC pays your electric.† The Coast Guard chopper slowed and banked around the huge illuminated ship, and the pilot began maneuvering toward the helipad on the stern deck. Even from the air, Tolland could make out the raging current pulling at the ship’s hull struts. Anchored from its bow, the Goya was aimed into the current, straining at its massive anchor line like a chained beast. â€Å"She really is a beauty,† the pilot said, laughing. Tolland knew the comment was sarcastic. The Goya was ugly. â€Å"Butt-ugly† according to one television reviewer. One of only seventeen SWATH ships ever built, the Goya’s Small-Waterplane-Area Twin-Hull was anything but attractive. The vessel was essentially a massive horizontal platform floating thirty feet above the ocean on four huge struts affixed to pontoons. From a distance, the ship looked like a low-slung drilling platform. Up close, it resembled a deck barge on stilts. The crew quarters, research labs, and navigation bridge were housed in a series of tiered structures on top, giving one the rough impression of a giant floating coffee table supporting a hodgepodge of multistaged buildings. Despite its less than streamlined appearance, the Goya’s design enjoyed significantly less water-plane area, resulting in increased stability. The suspended platform enabled better filming, easier lab work, and fewer seasick scientists. Although NBC was pressuring Tolland to let them buy him something newer, Tolland had refused. Granted, there were better ships out there now, even more stable ones, but the Goya had been his home for almost a decade now-the ship on which he had fought his way back after Celia’s death. Some nights he still heard her voice in the wind out on deck. If and when the ghosts ever disappeared, Tolland would consider another ship. Not yet. When the chopper finally set down on the Goya’s stern deck, Rachel Sexton felt only half-relieved. The good news was that she was no longer flying over the ocean. The bad news was that she was now standing on it. She fought off the shaky sensation in her legs as she climbed onto the deck and looked around. The deck was surprisingly cramped, particularly with the helicopter on its pad. Moving her eyes toward the bow, Rachel gazed at the ungainly, stacked edifice that made up the bulk of the ship. Tolland stood close beside her. â€Å"I know,† he said, talking loudly over the sound of the raging current. â€Å"It looks bigger on television.† Rachel nodded. â€Å"And more stable.† â€Å"This is one of the safest ships on the sea. I promise.† Tolland put a hand on her shoulder and guided her across the deck. The warmth of his hand did more to calm Rachel’s nerves than anything he could have said. Nonetheless, as she looked toward the rear of the ship, she saw the roiling current streaming out behind them as though the ship was at full throttle. We’re sitting on a megaplume, she thought. Centered on the foremost section of rear deck, Rachel spied a familiar, one-man Triton submersible hanging on a giant winch. The Triton-named for the Greek god of the sea-looked nothing like its predecessor, the steel-encased Alvin. The Triton had a hemispherical acrylic dome in front, making it look more like a giant fishbowl than a sub. Rachel could think of few things more terrifying than submerging hundreds of feet into the ocean with nothing between her face and the ocean but a sheet of clear acrylic. Of course, according to Tolland, the only unpleasant part of riding in the Triton was the initial deployment-being slowly winched down through the trap door in the Goya’s deck, hanging like a pendulum thirty feet above the sea. â€Å"Xavia is probably in the hydrolab,† Tolland said, moving across the deck. â€Å"This way.† Rachel and Corky followed Tolland across the stern deck. The Coast Guard pilot remained in his chopper with strict instructions not to use the radio. â€Å"Have a look at this,† Tolland said, pausing at the stern railing of the ship. Hesitantly, Rachel neared the railing. They were very high up. The water was a good thirty feet below them, and yet Rachel could still feel the heat rising off the water. â€Å"It’s about the temperature of a warm bath,† Tolland said over the sound of the current. He reached toward a switch-box on the railing. â€Å"Watch this.† He flipped a switch. A wide arc of light spread through the water behind the ship, illuminating it from within like a lit swimming pool. Rachel and Corky gasped in unison. The water around the ship was filled with dozens of ghostly shadows. Hovering only feet below the illuminated surface, armies of sleek, dark forms swam in parallel against the current, their unmistakable hammer-shaped skulls wagging back and forth as if to the beat of some prehistoric rhythm. â€Å"Christ, Mike,† Corky stammered. â€Å"So glad you shared this with us.† How to cite Deception Point Page 84, Essay examples

Shared Governance and Clinical Governance-Free-Samples for Students

Question: Write a report on Shared Governance, Clinical Governance and Personal Governance. Answer: Shared Governance Criterion: ability to practice collaboratively and efficiently work as part of the multidisciplinary healthcare team. Shared governance is a situation whereby people work together as a team in making decisions that are targeted towards the wellbeing of the patient. I find this nature of the approach to be the most effective in the healthcare department. Each expert, in this case, is differently qualified in his/her field. There is a wide range of ideas and skills which are necessary for all the processes involved in the medical ground (BAMFORD?WADE, A.N.I.T.A. Moss 2010). Everyone has a role to play in the success of this governance as a failure in one vicinity might affect the overall performance of the team. I, therefore, recommend that each member collaborates in all the group actions and contributes their part. If for example, it is a surgery occurring, every person is obligatory to give their inputs and thoughts to be considered as an essential part of the organization (Golanowski et al. 2007). As a professional in a shared domination, my purpose is to give all the knowledge I have obtained fr om my area of capability according to the context of the situation. I also need to get into terms with all of the other nurses and doctors in the set to ensure that we can cooperate towards a frequent target. A team with divided attention and views ends up failing in the intended purpose as some individuals will be focused towards the opposite direction. Regardless of how small the effort is, each member has to participate in this activity to give the patients the most effective services (WHO 2006). I would, therefore, appreciate working on a teamwork project due to my collaborative skills and ideas. Clinical Governance Criterion: Contribute to a safe and healthy working environment. Every medical institution has the role in providing its employees and clients with a safe and healthy environment to conduct their duties or heal. Such like setting can only come into existence if the professionals involved work towards the wellbeing of each other. It is the responsibility of every person in the hospital to engage in the actions that cannot hurt them or those around them. Starting from the caregivers, the equipment is dangerous when it comes to all the recruits and the patients (Degeling et al. 2004). I would, therefore, make it my duty to dispose or store them away from the users safely. Used gloves and needles can be a way of spreading diseases in the area, but if kept in the right places, then accidents are bound to reduce. My actions as an individual are responsible for the wellbeing of people in the hospital. It is, however, difficult to achieve this kind of atmosphere when others are not contributing towards the program. Training is, therefore, necessary toward s a successful operation as all parties are aware of their roles (McSherry Pearce 2011). The trained staff in cooperation with the manual laborers can achieve a clean environment that is necessary towards quick recovery and comfort of the patients and other visitors. The administration should also take part in this initiative by providing the best structures and designs. Areas like the washrooms and the stairs should observe all the safety requirements putting into consideration that the elderly, weak and children are the most frequent in the building Personal Governance Criterion: High level of reliability and professional conduct. The most crucial strategy is having a self-drive in the health sector as it gives one the ability to perform their duties without getting pressure from the management. It is the ethical consideration in the field that each certified individual commits in their duties and delivers as expected. I am a reliable nurse regarding the duties and responsibilities expected of me at the hospital. The most appropriate way to achieve this is by taking every adventure as a form of giving back to the society (Entwistle et al. 2010). I do not consider my job as a requirement by the law but as a day to day care for the community. The medical profession requires passion in every action as involves peoples lives and forcing someone might lead to poor performance. I ensure to listen to the patients and follow the laws and regulations of the institution to deliver the best services. The proficient conduct is also a significant factor, and I like to take it seriously in the implementation of my actions ( Stern 2006). Any caregiver in the health sector must follow the ethical guidelines stipulated by the law while conducting any activity. Violation of these leads to dilemmas which ruin the reputation of the nurse or doctor in context. I thus avoid such at all costs to keep a good name, achieve my goals, and also add value to the wellbeing of my clients (Bhatti Cummings 2007). The best part of working as a health professional is that you know that people can rely on you to make the situation better. References Bhatti, N.I. and Cummings, C.W., 2007. Competency in surgical residency training: defining and raising the bar. Academic Medicine, 82(6), pp.569-573. BAMFORD?WADE, A.N.I.T.A. and Moss, C., 2010. Transformational leadership and shared governance: an action study. Journal of nursing management, 18(7), pp.815-821. Degeling, Pieter J., Sharyn Maxwell, Rick Iedema, and David J. Hunter. "Making clinical governance work." BMJ: British Medical Journal 329, no. 7467 (2004): 679. Entwistle, V.A., Carter, S.M., Cribb, A. and McCaffery, K., 2010. Supporting patient autonomy: the importance of clinician-patient relationships. Journal of general internal medicine, 25(7), pp.741-745. Golanowski, M., Beaudry, D., Kurz, L., Laffey, W.J. and Hook, M.L., 2007. Interdisciplinary Shared Decision?Making: Taking McSherry, R. and Pearce, P., 2011. Clinical governance: a guide to implementation for healthcare professionals. John Wiley Sons. Stern, D.T., 2006. Measuring medical professionalism. Oxford University Press. World Health Organization, 2006. The world health report 2006: working together for health. World Health Organization

Constance McKinnon Essay Example

Constance McKinnon Essay When the people of Hinkley, CA experience a variety of health issues, with the help of Erin Brockovich, the company PGE is held responsible for these conditions. The Hinkley residents and the small firm that Brockovich works for believes that the cause of these medical illnesses is due to the hexavalent chromium (chromium VI, or chrome 6) in the water. Such accusations are surely false, for Hinkely can not be held responsible for such problems as miscarriages, birth defects and all types of cancer, for chromium VI is not proved to be liable for such extreme situations. No one agent could possibly have caused more than a handful of the symptoms described, and Chromium 6 in the water almost certainly couldnt have caused any of them, states author, attorney and science/health issues specialist, Michael Fumento.First, many studies have shown that only significant amounts of chromium VI can cause serious injury. The water in Hinkley had a mere .58 parts per million in their water, while r odents have been tested for illness and only with more than 200 ppm have their been dramatic malfunctions in these testings. In a laboratory testing done by the U.S. Environmental Protection Agency (EPA) rats were given water with 25 ppm of chromium VI, and a second set of rats were given distilled water and no significant adverse effects were seen in appearance, weight gain, or food consumption, and there were no pathologic changes in the blood or other tissues in any treatment group, (U.S. Environmental Protection Agency, integrated risk information system). Dogs dosed at 11.2 ppm showed no sign of illness, while Hinkleys water dosage of chromium 6 was a mere .58, and studies from EPA report that even a dosage of 400ppm, chromium VI has no toxic effect on the reproductive system in mice and rats.In the movie when Brockovich seeks professional scientific advice from a professor at a local college, the expert informs her that repeated exposure of chromium VI can be held responsible for liver failure, chronic headaches or nosebleeds, respiratory disease, heart failure, liver failure, reproductive failure, bone or organ deterioration and any type of cancer. Obviously this can not be accurate, considering that repeated studies of communities adjacent to landfills packed with chromium 6, including that detectable in residents urine, have found no ill health effects, cancer or otherwise, (Michael Fumento, Erin Brockovich Exposed).Residents near a New Jersey landfill evaluated by a panel are revealed to be at 1/1million risk of cancer. The expert in Erin Brockovich, however, describes the situation rather differently, that exposure to chromium 6 can cause ANY type of cancer, and after careful and accurate research and testings we can plainly conclude that these statements are incorrect according to science. Its (chromium 6) linked to cancer of the lung and of the septum, says Fumento in Erin Brockovich Exposed. Also, to contradict the expert from the film who infor ms Ms. Brockovich that chromium VI is extremely carcinogenic, EPA considers it a carcinogen only when inhaled, therefore its impossible for chromium 6 to be liable for the medical conditions of the people of Hinkley who have ingested the chromium in the water.Also, many, many testings on animals have been done to help research and discover the power and danger of chromium exposure. Testings show that malfunctions only come from inhalation of the chromium. Groups of eight male and eight female Sprague-Dawley rats were supplied with drinking water containing 0.45-11.2 ppm (0.45-11.2 mg/L) hexavalent chromium (as K2CrO4) for 1 year. The control group (10/sex) received distilled water..No significant adverse effects were seen in appearance, weight gain, or food consumption, and there were no pathologic changes in the blood or other tissues in any treatment group, this experiment shows that no harm came to the rats given a dosage over 10ppm, when in the movie the chromium 6 was supposedl y responsible for the medical conditions of residents exposed to a dosage of .58, a tiny fraction of what was used on these rats.A study also done by EPA showed that not even at a dosage of 400ppm did the hexavalent chromium is not a reproductive toxicant in either sex of BALB/C mice or Sprague-Dawley rats, (EPA, integrated risk information system). In the film Mrs. Jenson is reported to have breast cancer at an ingestional exposure of .58 and another couple blame their miscarriages on the chromium, compared to the ineffective exposure to the rat reproductive system at a whopping dosage of up to 400 ppm. Another study done by EPA shows that Similar no-effect levels have been observed in dogs. Anwar et al. (1961) observed no significant effects in female dogs (2/dose group) given up to 11.2 ppm chromium(VI) (as K2CrO4) in drinking water for 4 years. The calculated doses were 0.012-0.30 mg/kg of chromium(VI). Countless studies show that at a dosage of over 11 ppm (again compared to th e .58ppm in Hinkleys water) tested on animals show no level of effect.Next, throughout the movie many of the plaintiffs have blamed breast cancer, Hodgkins disease, brain cancer, heart failure, reproductive failure and more on the hexavalent chromium in Hinkleys water, there is no scientific proof that chromium VI causes any of the previously listed conditions. Stossel found that while chromium is indeed a carcinogen, blamed for lung and sinus cancer when inhaled, there is no proof that chromium in drinking water can cause cancer, (Stossel Questions Cancer Claims). Stossel also discovered that not only was there no proof that the chromium in the water caused cancer, but that compared to surrounding counties there was not an increased or abnormal amount of cancer in the town of Hinkley.Also, while the plaintiffs blamed the chromium in the water Fumento finds that no data were located in the available literature that suggested that (Chromium 6) is carcinogenic by the oral route of exp osure. (Michael Fumento, The Truth About Erin Brockovich'). Fumento raises a very good point concerning the death rate of PGE workers, the overall PG$E worker death rate was significantly much lower than those of other Californians.Are we to believe that something causing no harm at the plant itself is nonetheless wreaking havoc on those living nearby? (Michael Fumento, The Truth About Erin Brockovich'). This is something to take into consideration, not only is the death rate not either the same or higher at the PGE plant, but its significantly lower when compared to other Californians. If this is happening at the source of the chromium VI, then what is the reason and where is the proof that it is responsible for the illnesses that the plaintiffs in Hinkley claim? Another report given by the Monday Morning Briefing (Associate of Metropolitan Water Agencies) tells us that There is no evidence that hexavalent chromium causes cancer in humans when ingested in drinking water, according to an expert panel convened by the California Office of Environmental Health and Hazard Assessment (OEHHA).Study and report after report shows that there is no reason for hexavalent chromium to be blamed for most of the medical conditions in the film because there is no proof that this is so. The plaintiffs in Hinkley complain of being diagnosed with their illnesses through the chromium in the water, how can this be so when only a small amount can dissolve in water and move deeper in the soil to underground water, (Agency for Toxic Substances and Disease Registry) and when it has already been made clear that there is no scientific proof that this substance causes cancer when ingested.

12 Effective Ways To Expand Your Facebook Engagement - CoSchedule Blog

12 Effective Ways To Expand Your Facebook Engagement Blog In the social media world, every tiny detail matters for the overall big picture. Social media engagement is one of those things that cant be overlooked, especially on Facebook. Facebook is the highest used social media platform, so its no brainer that you want engagement there. Plus, with organic reach declining, you want to make sure every post counts. There are some commonly known tactics for  increasing Facebook engagement: Using  visuals Curating content Posting at the best times But what about the tactics we dont think about? The ones that arent so obvious? Lets take a look at some unique ways to boost your Facebook engagement. 12 Effective Ways To Expand Your Facebook EngagementThe Facebook Engagement Tactics You Need To Try 1. Share videos for 135% more reach Visuals are eye-catching when your audience is  scrolling through their news feed. It's been proven time and time again that visuals help improve engagement, but what about videos? Research shows that videos have a 135% greater organic reach compared to photos. That's a crazy high number. Not only does adding videos into your social media strategy increase engagement, but it's also SUPER easy to upload videos. No really...it's as simple as 1, 2, 3: Click  Photo/Video at the top of your News Feed or Timeline Choose a video Click Post Facebook will process your video for you and let you know when it's ready to view. While it's processing, you can click Edit  to add a title and add tags. We've  also launched our new Social Video feature. You can schedule, share, and manage all of your social media videos directly in . Let us do all the work for you! 2. Post standalone graphics to share quick tips Most of the images you're posting on Facebook have a link relating to the image. At , we do this on our own Facebook page. We post a graphic and then add a link to a blog post. But then we had to stop and ask ourselves, "Are all these links benefitting our audience?"  We tested this theory by posting standalone graphics. We wanted test whether posts without links received better reach than posts with links and to mix up the kind of content we're creating and sharing. The results were impeccable. A standalone graphic is an image that gives useful information on its own without needing a link back to something. For our standalone graphics, we give tidbits of information and quotes from well-known marketers. We found that these graphics resonated higher with our audience and had an increased engagement rate compared to our link posts. Create standalone graphic using these awesome tools: Canva  (free, paid) Photoshop (paid subscription) Piktochart  (free, paid) Visage  (free, paid) 3. Show your brand's personality Every piece of content you post on Facebook should portray your company's personality. The best way to showcase this is by sharing  team pictures of your office shenanigans. Let your audience know that you aren't a social media robot you're a real person. We've tried this on our own Facebook and the results were outstanding. Wishpond's data  showed that  photo posts get 120% more engagement than the average post, so imagine the potential of personality photos. Don't spam your audience with information about your product or service all the time. Believe it or not, your audience wants to get to know the faces behind the logo. Share photos of all the awesome things that happen in your office. Update your header photo to display your team. Ask your audience to help you settle an office debate. When responding to comments, use names and include yours. Recommended Reading: 10 Fundamental Ways To Boost Your Facebook Organic Reach 4. Use  Facebook Live for 3x longer viewing As we know now, posting videos on Facebook does in fact increase engagement. Something even more powerful than Facebook videos is *drum roll please* Facebook Live. Studies show that people spend 3x longer watching video which is live compared to video that's been pre-recorded. Use Facebook Live to share tips, give demos, or just to thank your audience. To get started with Facebook Live get out your mobile phone and: Go to your Facebook business profile and open up the status bar. Tap the Live icon, which is a red button shaped like a person. Allow  Facebook to access your camera and microphone. Describe your live video (optional) Press the blue Go Live icon. There is a way to use Facebook Live on your laptop or desktop. Although this is not for creating live videos from your computer's webcam. This will create a live video, streamed directly from your professional video equipment or encoding software. Here's a walkthrough from Mashable: If you want to shoot Facebook Live from your laptop or desktop: Click on Publishing Tools at the top of your Facebook page. Then click on Videos on the left menu. Then click on the +Live  button on the top right. Then copy the stream key from your video software into the window that appears. (Most of the time it will already be filled in.) Click the blue Go Live icon. Facebook Live videos get 3x longer views than pre-shot video.Recommended Reading: How To Do Facebook Video Marketing The Right Way 5. Create a Facebook User group for maximum engagement Does your audience have questions often? Do you have super fans? If so, creating a Facebook user group for your business might be beneficial. Let your audience know that you've created a Facebook user group. This way your most dedicated fans can join and discuss your product with other users. Make sure you are checking this group page on a regular basis. You can even treat the user group like a VIP club, where members get exclusive info on  features before they launch. Some ways you can connect with these users are: Get feedback on new features.  With Facebook groups, you can create polls directly within the group. Ask these users how they feel about a new product or what they would like to see next. Share your company's  achievements.  Remember, these are your super fans, and they care about the progress you're company has made. If your business wins an award, share a quick post in the user group. Answer questions. One of the main reasons for a Facebook user group is so these members can interact and ask questions about your product. Don't let your fans do all the talking. Jump in and share your insights. Join our user group! 6. Pin posts for higher visibility According to SumoMe, pinning content onto Twitter brings 5x more engagement. The same goes for Facebook. Wait, what? Yes, you can pin on Facebook! Pinning posts on Facebook will bring that post to the top of your page for however long you want it there. This way, that specific post will receive high visibility when viewers visit your Facebook page. To pin on Facebook, simply: Select the post you want pinned on your Facebook page. Click the drop down arrow at the top right corner of the post. Select Pin To Top. Tada! You have a pinned post. To unpin a post from your profile page, follow the same steps except this time you will select Unpin From Top. Try it out! Recommended Reading: How To Increase Visibility With Social Media Optimization 7. Create Facebook Ads for quick engagement Here are some shocking stats to take away from Zephoria. At 1.49 billion, Facebook has more monthly active users than WhatsApp (500 million), Twitter (284 million) and Instagram (200 million)- combined. That's a lot of users to keep track of. The best way to target the right audience for your business, is through Facebook ads. You have to spend money in order to make money. Facebook ads are a guaranteed way to reach more people and bring engagement to your page. To create Facebook ads: Decide which type of ad you want.  Choose from promoting your page, promoting a post, or promoting your sign up button. Choose your audience.  You can select your audience by location, age, gender, interests and more. Set your budget and schedule. Set a daily or lifetime budget and schedule how long you want it to run. Set your ad live.  Once you've narrowed down what type of ad, your target audience, and your budget. For more info, Kissmetrics has an awesome guide on Facebook ads to help get you started. Recommended Reading: Facebook Marketing Strategy: Why You Need One (And How To Build It) 8. Drive traffic from other social media sites Is your business on Twitter? How about LinkedIn? Maybe even Instagram? Chances are, your business is on more than one social channel. Use these sites as a gateway to bring your audience to your Facebook company page. For example, when your Twitter followers mention your company, you can occasionally respond back by encouraging them to check out your Facebook page. Remember not to respond to every mention this way so you don't come across as spammy. Only encourage your followers to check out your Facebook page if you truly think they would. 9. Add a CTA button to boost promotion Want to promote your website? Or a new video? Facebook provides several different Call-to-Action buttons you can add directly into your cover photo including: Book Now Contact Us Use App Play Game Shop Now Sign Up Watch Video Bring your audience a step further by promoting your business in a different way; with the click of a button.  You'll also need an an awesome Facebook cover photo  for  your Call-to-Action button to  be  successful. To add a CTA button to your Facebook page: Go to your Page's cover photo and click + Add a Button. Choose your call-to-action, and enter the URL for your website. Click Create. Customizing a CTA button is a simple method to bring more traffic to where ever you need it. It also makes your Facebook page look more professional. Consider adding one to your business page. 10.  Create graphics for your profile that are branded + clear Your Facebook profile picture and cover photo show your audience what your company is all about. In order for you audience to engage with you, your Facebook page must be inviting. This means that you need to have a SUPER, AWESOME, FANTASTIC profile and cover photo. Okay...maybe not that extreme, but you should create graphics for your profile that are clearly unique to your brand. Post Planner  noticed your profile picture appears in: The news feed of your followers. Posts on your page's Timeline. Replies in comments. Comments posts you make on other pages while using your page. It's seen in many different places! So be sure to use your logo as your profile picture that is clear and sized correctly. For your cover photo choose a photo that: Showcases your personality. Promotes a new feature or product. Describes your product, like how the Kissmetrics cover photo does. Highlight upcoming events. Above all, have fun with your profile profile picture and cover photo! Be unique and stand out. On Facebook, be unique and stand out.11.  Participate in Facebook groups within your industry We've talked about creating a Facebook user group page for your own company, but what about participating in other groups? Participating in Facebook groups allows you provide helpful and informative advice or to start relevant discussions that can help generate interest in your brand. Search for other brands within your industry and see if they have a group page, then simply join it. Your primary reason to be in a group is to participate in other people’s discussions, not to start them. So answer, chime in and let the community guide the discussion. When participating, don’t shamelessly promote your content. Don’t just  share, but participate! Join several different groups that are relevant to your company or brand that you can participate in regularly. This will help get the word out about you from other members. 12. Create  an event via your Facebook page Creating and hosting events on Facebook is something that often gets forgotten about, but is great for engagement. Rather than just updating a post about an upcoming event, create a Facebook event for it. It's like being invited to an exclusive party, except everyone gets invited. Consider creating events that are hosted by your page, such as: A sale. An ongoing promotion. A special event. A new feature launch. Then, invite people who have liked your page to the event. The great thing about Facebook events is that, whether they are attending or just interested in the event, they will continue to receive information whenever you update the event page. BONUS: Their friends will be able to see if they are attending and may also be drawn to your page. Sprout Social  found  the 13 best ways to plan and organize a Facebook event:

The Western Expansion into South East Asia Essay

The Western Expansion into South East Asia - Essay Example The first phase of Western expansion into South East Asia was characterized by a scenario whereby the Western Imperialists invaded the South East Asia and facilitated a division of the region in relation to territories; this was compared to their division of Africa into various nations. For instance: The British took complete control of the Indonesian Islands while the French took control of Indochina. However, this period was characterized by a scenario where; the French, the Dutch and the British took control of the South East Asia region (Schopper, pg. 29, 2008). On the other hand, during the second phase of the expansion, the United States of America was involved in the act where they acquired the Philippines, the Guam as well as Puerto Rico. Another difference between the First Phase and the Second Phase of Western Expansion into the South East Asia occurred into the sense that the First Phase was not characterized by incidences of conflict: The Dutch, the French and the British , expanded their colonial effects into various parts of the South East Region without undergoing any conflict with the native inhabitants of these region or even other colonialists. However, during the second phase of the expansion, a series of conflict occurred frequently majorly due to resistance among the natives for instance: The United States of America being one of the Colonialists that acquired the Philippines underwent a fierce battle with the Filipino Nationalists in the year 1899.

Cuban Missle Crisis Essay Example | Topics and Well Written Essays - 750 words

Cuban Missle Crisis - Essay Example The role of Khrushchev in the Cuban Missile Crisis provides insights to the success or failures of him as a leader of the Soviet Union. However a lot of research on his role in the event has focused primarily on explaining the reasons of his decisions to place the missiles in Cuba. Taubman, points out that placing of the missiles in Cuba are viewed by Khrushchev as a cure for the entire world thus alleviating the domestic troubles and showing to his colleagues that he was a worthy leader. Khrushchev in his memoirs explains his decision of placing the missile and crisis as; â€Å"We shipped our weapons to Cuba precisely for the prevention of aggression against her! That is why the Soviet government reaffirmed its agreement to the removal of the ballistic rockets from Cuba† (Khrushchev). The reasoning behind placing of the missiles as given by Khrushchev was logical and can be considered as a justifiable personal reaction. According to White, it was noted that Khrushchev as a pe rson was ‘innovative and conciliatory,’ but also ‘erratic and dangerous’ (White, Missiles in Cuba, Kennedy, Khrushchev, Castro and the 1962 Crisis), thus such decision coming from him can be attributed to his incongruous personality mix. However the decision of Khrushchev was in view of the Soviet Union’s â€Å"Caribbean Crisis† and in an attempt to counter the increasing global power of US and the hostile stance it had taken in Latin America. In the last month of year 1962, Khrushchev stated that he could see â€Å"a possibility of defending the freedom-loving people of Cuba by stationing missiles there.† (White, Missiles in Cuba, Kennedy, Khrushchev, Castro and the 1962 Crisis). For Khrushchev, Cuba was a ray of hope in the iron curtain, through which he could see the opportunity to bolster the image and power of Soviet Communism and to reject the Beijing accusation. Through this he had the opportunity to address the most critical iss ues concerning the Soviet Union, like: settlement over Berlin, military strategic parity with US and to attain communist prestige in the eyes of Beijing. Although the decision of Khrushchev for placing the missile can be seen as a serious tactical blunder, but his actions during the crisis along with response from Kennedy helped in preventing an atomic war. Although another medium could have been adopted by Khrushchev to strike a better deal for Soviet Union, however he deserves respect for risking his careers, setting aside his pride and withdrawing the missiles. Since the 1962, the unbroken state of Cuba is attributed to the Cuban-Soviet relations serve as a victory for the Soviet Union (Roeschley) Also, as a result of the Soviet-American pact on not invading Cuba was a success for the Soviet in securing victory for Latin American states thus protecting Cuba from another attack like that of the Bay of pigs. In his memoirs, Khrushchev recalls it as, â€Å"if Cuba fell, other Latin American countries would reject us, claiming that for all our might the Soviet Union hadn’t been able to do anything for Cuba except to make empty protests to the United Nations, we had to think of some way of confronting America with