Principles of Marketing Essay Example | Topics and Well Written Essays - 2500 words - 2

Principles of Marketing - Essay Example Most companies also began putting a great amount of effort into the marketing that went on for the distribution, sale and purchase of cars; manufacturers tried to bring about cost effectiveness while keeping in mind the kind of style and prestige that customers wanted to be associated with in terms of the car they were about to purchase. Advertising thus began to take up a huge part of the business because producers and manufactures tried to attract more and more customers towards their showrooms by displaying what the customer wanted. Muscle cars were initially used with the help of great design and specification with the hope of attracting car enthusiasts to the store who could then spread the message by word of mouth as well. Further, the print media also took a popular stance as cars could be advertised with picturesque beauty and catchy captions, attracting different sections of the potential consumers and target market. Since then right till the 21st century, cars have played a very important role in the manufacturing industry and as the years have gone by, better looking cars for different kinds of people with different incomes and budgets have been created. This industry has boomed a great deal and has gone from providing only the rich people with such a luxury to making the demand for cars quite an elastic one. However, despite such differences, the main target market or consumers of the automobile or car industry continue to be men – both enthusiasts of cars and motor vehicles as well as everyday working men who need a mode for commuting every now and then. Gradually, women have also taken to having their own cars as more importance and independence has been thrust on to them. Today if we take a look at the different levels of segmentation with respect to the potential target markets, the car industry is also greatly influenced by purchases made by young teenagers who have started learning